Digital Cinema is our passion. Giving clients first class service is our primary goal.

Alternative Rentals is a digital camera rental company with locations in Los Angeles, California; New Orleans, Louisiana; and Atlanta, Georgia.

We are determined to provide your production with high-end digital equipment at competitive prices.

We rent Arri Alexa Cameras, Red Epics and Red One MX Cameras. We also carry a full line of cameras by Sony and Panasonic including the Sony F3 Camera, Sony EX3 Camera, Panasonic Varicam 3700 and much more.

Our lenses include Angenieux Optimo zoom lenses, Arri Master Primes, Arri Ultra Primes, Cooke s4 prime lenses, Cooke 5i lenses and much more.

Our staff has many years of experience with a variety of production and post-production workflows. We help our clients bridge the gap from pre-production through post-production.

We offer around-the-clock technical service and support. All of our equipment is up-to-date and undergoes rigorous testing and quality control before being sent out on a job. We encourage you to come by and check out one of our facilities.